This is why thumbnails are undoubtedly the most important element of any YouTube video. You could make the best video anyone has ever made in your niche, but if the thumbnail sucks, no one will watch it. Therefore, if you’re just starting your YouTube career and want to keep costs to a minimum, this is how you can create great thumbnails with zero design experience.
However, there is one area of my YouTube brand which falls squarely into the design bracket, and which I nearly always undertake myself: the humble thumbnail.
Of course that’s what needed to be done how on earth did I not think of that myself? It’s so damn simple. When I hand a design job to a professional and it returns looking exactly how it should, it never fails to surprise me. I have no idea how colours complement each other, I fill white space when it should be left alone, and I overcomplicate everything. There are many professions of which I’m not a part that I admire, but design definitely ranks among the top.
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